Kevin Blasko
I help organizations achieve more with communications, bringing 20+ years of experience driving comms programs at McKinsey and other top-tier organizations.As a freelance writer, I bring 20+ years of B2B writing experience, fluency in numerous business topics (e.g., transformation, strategy, finance, M&A) and legal areas, and working knowledge of several industries (e.g., health care, private equity, agriculture, media). I'm versed in writing short- and long-form white papers, blog posts, web content, event material, slide decks, outlines, and leader biography/LinkedIn profiles. I'm very comfortable working with complex topics and turning raw research and data into compelling stories. I know AP style and SEO tactics and principles.You can view my full bio on LinkedIn and please feel free to contact me using the email link below.
Recent Writing
Do Professional Certifications Actually Boost Your Career? | Careerresumes.com
Internal Communications Job Market Analysis: October 2024 | Strictly Internal
Business acumen in internal comms: How to be in the room where it happens | Strictly Internal
Setting the tone at the top: A conversation with Monique Zytnik | Strictly Internal
Internal Comms Jobs in 2024: How to Land Your Dream Job | Happeo.com
Challenging assumptions and setting boundaries to fight career burnout | White & Case
An impactful bond | White & Case
Swapping debt for nature | White & Case
How to create lasting change with new book Move Fast & Fix Things | The CEO Magazine
Notable Writing at McKinsey (2017-2023)
What is Business Transformation?, McKinsey.com, April 17, 2023
Meet the Newest Member of the Consumer C-Suite: The Chief Transformation Officer, McKinsey.com and McKinsey Quarterly, December 5, 2022 (contributor)
Transforming through disruption: A conversation with Dan Antonelli, McKinsey.com, January 31, 2022 (editing and video direction)
How Many People Are Really Needed In A Transformation?, McKinsey.com and McKinsey Quarterly, September 23, 2021
Transformation in Uncertain Times: Tackling Both the Urgent and the Important, McKinsey.com, February 3, 2021
No Middle Ground: Reimagining G&A at Midsize Companies, McKinsey.com, April 1, 2021
This Way Out: How Leading Companies Chart a Full-Potential COVID-Exit, McKinsey.com, December 15, 2020
To deliver lasting change, companies need to take actions that both boost performance and inspire their people, Lead editor/manager for CNBC Brand Studio article and video featuring McKinsey leader and CEOs of Johnson Controls, Vrio
New ventures
Strictly Internal is a free weekly newsletter sharing new internal communications jobs and industry insights. Launched in May 2024, the publication reaches 2,300+ subscribers and publishes about 50 new jobs every week from the US, UK and Canada.
Strictly Advisory helps communications professionals and ambitious executives power up their career in one hour or less. Drawing on 25 years of McKinsey-honed expertise and in-house and consulting experiences, I provide tailored advisory sessions in three areas: career coaching, resume review, and strategy & message effectiveness.